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332 billion CPG coupons distributed, up 6.8% over 2009.
March 31, 2011
By: TOM BRANNA
Editor
Consumer packaged goods (CPG) manufacturers offered recession-weary consumers some $485 billion in savings via coupons, according to a newreport on 2010 coupon usage. This represents a 13.9% increase over the prior year and 47.4% growth compared to five years ago, according to the NCH Marketing Services 2010 Coupon Facts Report. NCH is a Valassis company. “We have seen significant changes to shopping patterns, which have now been established as new habits and routines,” said Suzie...
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